2016 Challenger and Charger SRT Hellcat Models Earn Exclusive Stripes, Dodge Extends Plum Crazy Paint

Dodge Debuts Plum Crazy Paint in 2016 Charger and Challenger
For more than a year, Dodge Challenger and Charger SRT Hellcat models – the fastest and most powerful muscle cars ever with 707 supercharged HEMI® horsepower each – have stormed roadways and drag strips with acceleration blasts to 60 mph in the low 3-second range, generated more than 61 million sensational YouTube video views around the globe, enabled an entirely new generation of Dodge enthusiasts and now for 2016 have been rewarded with their very own Dodge performance stripes.

“The SRT Hellcat models are America’s ultimate performance car duo, and these already legendary Challenger and Charger models have given Dodge more than the title of ‘fastest and most powerful muscle cars ever,’ they continue to drive sales records, increase brand profitability, draw new and younger customers to the brand and fuel interest across our entire vehicle lineup – achievements worthy of earning an exclusive set of performance stripes,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.

All-new SRT Hellcat stripes further Dodge brand’s instant personalization from the factory
Adding even more Dodge attitude for 2016, all-new dual full-length body stripes give Challenger and Charger SRT Hellcat models a factory-customized look. Finished with a carbon fiber pattern, the dual stripe design covers front and rear fascias, roof and deck lid, plus a tailored design around the SRT Hellcat’s signature NACA duct hood vent to emphasize both Challenger and Charger models’ functional yet aggressive design.

Ordering for the SRT Hellcat dual body stripe on these ultra-high performance Dodge Challenger and Charger models will start in January with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.

In addition, Dodge has unleashed the full color palette with the all-new SRT Hellcat dual body stripe to maximize Challenger and Charger’s full personalization potential. The color palette includes Bright White Clear Coat, Redline Red, Pitch Black Clear Coat, Granite Crystal Metallic Clear Coat, Billet Silver Metallic Clear Coat, Jazz Blue Pearl Coat, TorRed Clear Coat, Ivory White Tri-coat, Maximum Steel Metallic and limited-edition Plum Crazy Pearl Coat.

Plum Crazy extended for one more month of production
Given the exceptionally strong demand for Plum Crazy, the Dodge team is responding immediately to enthusiast demand and has extended the production of one of its most desired historic paint colors for the Dodge Challenger and Charger.

Initially, ordering for Plum Crazy was scheduled to end in December 2015. But exceptionally strong customer demand, plus the opportunity to pair this legendary high-impact hue with the new SRT Hellcat stripe, means dealers will be able to continue ordering the high-impact, highly popular color through January.

Since 1970, desire for this heritage hue continues to get stronger than ever – as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy. Today, Dodge is offering Plum Crazy across the widest performance range of Challenger and Charger models ever, which includes:

2016 Dodge Challenger models:

Challenger SXT Plus
Challenger R/T, R/T Plus, R/T Shaker, R/T Plus Shaker, R/T Scat Pack, 392 HEMI Scat Pack Shaker
Challenger SRT 392 and SRT Hellcat
2016 Dodge Charger models

Charger SXT (when equipped with 20-inch wheels)
Charger R/T and R/T Road & Track, R/T Scat Pack
Charger SRT 392 and SRT Hellcat
About Dodge Challenger SRT Hellcat
The Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever, thanks to the supercharged HEMI Hellcat V-8 engine, which delivers an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-liter V-8 is also the first factory-built supercharged HEMI. The Dodge Challenger SRT Hellcat is the fastest muscle car ever with a National Hot Rod Association-certified ¼-mile elapsed time of 11.2 seconds with stock Pirelli P Zero tires. With drag radials, the ¼-mile run dropped to just 10.8 seconds.

Upgraded for 2016, the Challenger SRT Hellcat now features standard ultra-premium Laguna Leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic. MSRP for the 2016 Dodge Challenger SRT Hellcat is $64,195 (includes $1,700 gas guzzler tax, excluding $995 destination).

About Dodge Charger SRT Hellcat
Taking the performance sedan world by storm, the Dodge Charger SRT Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on stock Pirelli P Zero tires, making it the quickest, fastest and most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.

In addition to all the standard equipment offered in 2015, upgraded for 2016, the Charger SRT Hellcat now features standard ultra-premium Laguna leather interior appointments, Uconnect 8.4AN with navigation, HD radio and five years of SiriusXM Travel Link and SiriusXM Traffic. U.S. MSRP for the 2016 Dodge Charger SRT Hellcat is $67,645 (including $1,700 gas guzzler tax, excluding $995 destination.)

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2016 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2016 model year, customers will be able to drive the new 2016 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the Dodge Dart, Durango, Grand Caravan and Journey, including the Crossroad model, and its flagship, the Dodge Viper.

Follow Dodge, SRT and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Pinterest: www.pinterest.com/dodgeofficial or www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/dodgeofficial or www.instagram.com/FiatChrysler_NA
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/pentastarvideo

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